In the United States, the United States Intellectual Property Office (USPTO) is the agency responsible for managing the registration of trademarks. Here are some benefits of trademark registration in the United States: Registering a trademark in the US can help you register and access the Amazon Brand Registry, an Amazon program that helps brands register, protect, and manage their trademarks on Amazon. When you register your trademark in the US, you can use that brand name to register with the Amazon Brand Registry.
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