On June 7, the Cross-Border E-Commerce Conference themed "Asian Elite, Global Breakthrough ", organized by Amazon Global Selling and Vietnam E-commerce and Digital Economy Agency (iDEA) - Ministry of Industry and Trade of the Socialist Republic of Vietnam, held the opening ceremony in Hanoi.
The Cross-border E-commerce Conference, co-organized by Amazon Global Selling and iDEA in Hanoi, attracted nearly 1,000 guests from Vietnamese businesses. In particular, the event also welcomed the presence of representatives from agencies, along with 14 service providers in the e-commerce industry. "Asian Elite, Global Breakthrough" is an event with a series of activities aimed at sharing the latest updates on the e-commerce industry. It also introduces successful Amazon sellers from countries in the region such as Korea, Singapore, and Vietnam.
In order to provide Vietnamese agencies, policymakers, and businesses with objective information about e-commerce export trends, Amazon Global Selling shared some summaries drawn from the report "Local sellers, global consumers in 2022: Seizing export opportunities through e-commerce in Vietnam", conducted by the Access Partnership consulting company. The report was based on studies conducted in 2021 and adjusted estimates of the size of e-commerce exports in Vietnam through 2027. It also provides insights from Vietnam's MSMEs on the current and future e-commerce participation, as well as key exporting countries abroad, and introduces potential policies that could help expand Vietnam's e-commerce industry.
Mr. Gijae Seong, CEO of Amazon Global Selling Vietnam shared: "The export value of Vietnamese businesses selling goods on Amazon has increased by 45% in 2022. Many Vietnamese businesses are ready to export online but don't know where to start and how to scale. We understand the challenges businesses are facing, and that's why we work hard to partner with government agencies and suppliers providing services to organize this event. Our goal is to encourage, support, and empower online export businesses. Amazon Global Selling is committed to contributing to the development of businesses in Vietnam by equipping them to embrace change and rise to new heights in today's global business environment."
Ms. Rosie and Mr. Vincent, representatives of REFINY, also attended the conference to meet and discuss with businesses and service providers. Through direct sharing and exchange between businesses, manufacturers, brand owners, and experts from Amazon, as well as service providers in many fields such as account management, logistics, trademark registration, payment, advertising, product selection, and sales training, REFINY believes that the support from Amazon Global Selling and iDEA will help Vietnamese businesses develop even more strongly in the field of international business. REFINY looks forward to assisting merchants and businesses in solving legal problems, continuing to connect with service providers in the industry, learning the aspects businesses need support in, and helping them succeed in reaching global customers.